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Rock 'N' Joe Coffee Bar
St. Louis, MO

Asking Price: $130,000   Down Payment: $130,000  
Gross Revenue:   Adj. Cash Flow*:  
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Executive Summary
Are you ready to Rock!

Rock ‘n' Joe Coffee Bar is all about creative excellence. It is a cool place for people who love exceptional coffee, premium food and quality rock ‘n' roll music in a trendy and relaxing environment. Taste the award-winning and proprietary coffee masterfully blended by one of North America's premier coffee roasters. Savor the chef-select tastes of our pastries and food while enjoying the sound of rock ‘n' roll music. For entrepreneurs with a passion for great proprietary coffee blends, food, specialty drinks and rock ‘n' roll music… Rock ‘n' Joe Coffee Bar is more than the hippest hangout in town; it's an opportunity for a whole new lifestyle.

Acquisition Highlights

  • Rock ‘n’ Joe is a Rock & Roll Coffee Bar. It’s a cool place for people who love exceptional coffee, premium food, and quality rock n’ roll music in a trendy and relaxing environment. Rock ‘n’ Joe Coffee Bar is all about creative excellence. Taste the award-winning and proprietary coffee masterfully blended by Dillanos’…one of North America’s premier coffee roasters. Enjoy our chef-select menu consisting of superior sandwiches and salads while listening to the best rock and roll. From the ambience to the service… every note in the Rock ‘n’ Joe experience in perfect harmony of upscale and inviting. For entrepreneurs with a passion for great proprietary coffee blends, food, specialty drinks, and rock n’ roll music…Rock ‘n’ Joe Coffee Bar is more than the hippest hangout in town; it’s an opportunity for a whole new lifestyle. You can tap into the coffee culture by opening a Rock ‘n’ Joe Coffee Bar. Retail coffee is over $10 Billion a year business that continues to see steady growth. Consumers will splurge on small luxuries, like coffee, and are becoming more educated on the beans, the roast, and difference between a good cup of coffee or not so good cup of coffee.
  • You will receive both in-store and classroom training for all aspects of our business including coffee and food preparation, sales and marketing techniques, as well as administrative and office matters. We will also provide support prior to, during, and after you open your own location. In order to be successful as a franchise owner, you must be prepared to: • Follow a proven system. • Accept advice from others. • Work long hours. • Work without supervision or support staff. • Lead and manage a team. • Ask for help. • Take a financial risk. • Work hard. The ideal franchise owner knows that starting and building a successful business is not easy, but that the rewards outweigh the sacrifice and risk with the right opportunity.
  • You may be financially ready to take on this opportunity if you have a net worth of at least $250,000 with $100,000 in liquid assets. You need to be able to cover your personal expenses for at least 6 months without relying on returns from your new franchise. You should also have a 680 credit score or higher and the ability to secure financing. The investment to open a Rock ‘n’ Joe Store ranges from $228,500 to $415,000. This amount varies greatly based on the square footage of the location you lease. You can also reduce your initial out-of-pocket expense by purchasing the equipment used or through leasing…an option that Rock ‘n’ Joe assists you in securing and providing the lowest out-of-pocket expense. Leasehold Improvements will vary based on the number of seats, bathroom and ADA requirements, HVAC, electrical and plumbing requirements and to what degree we can use the existing walls and the current build-out to accommodate our design. Rest assured there will be experts assessing each location to exploit any efficiency we can gain. There is a 6% franchising royalty. The current Marketing Fee is 2%. TYPE OF EXPENDITURE AMOUNT Franchise Fee $30,000 Leasehold Improvements $75,000 - $200,000 Furniture, Fixtures & Equipment $80,000 - $106,000 Opening Inventory $7,000 - $12,000 Signage $2,000 - $8,000 Grand Opening Advertising $2,000 - $5,000 Training $1,000 - $5,000 Miscellaneous Opening Costs $11,500 - $19,000 Additional Funds (3 months) $20,000 - $30,000 TOTAL $228,500 - $415,000 The amount of Additional Funds vary based on your industry-specific experience, management skills, business acumen, local economic and competitive conditions and how quickly break-even is achieved. This money is your reserved fund that is used while you are operating the store. The criteria we use when deciding whether or not to finance a new store is similar to what a bank uses. We want to do everything possible to ensure the success of our partners, and part of that means making sure you are in the right position financially to get started. In order to qualify for a Rock ‘n’ Joe Franchise, you will need: • $250,000 Networth • Minimum $100,000 Liquidity - Cash, Stocks, Bonds, Insurance, Equity Credit Lines etc. • 1 yr. Food Management Experience or Operating Partner with the experience • A good FICO Score and credit history • A great attitude with passion Additional Items you may want to consider: 1. The most common source of start-up capital is friends and family. 2. Seek out lenders that understand franchising. 3. Be totally honest and upfront with lenders. Hide nothing. Be prepared to explain everything. 4. Don’t exhaust your liquidity by paying off outstanding debts before filing a loan application. Lenders want you to have capital available. 5. If you lack liquidity, find a partner with money. 6. Consider equipment leasing to conserve start-up capital and improve the appearance of your balance sheet. 7. Consider buying used equipment, furniture, vehicles, etc. 8. Don’t overlook angel investors and venture capitalists. 9. Don’t give up.
  • For the right person, a Rock ‘n’ Joe franchise can be both a profitable business and a rewarding lifestyle. This could be the right opportunity for you if, much like our founder, you are a coffee and music lover with an energetic and outgoing personality. You should also have a passion for retail sales, customer service, and building relationships. A commitment to excellence, integrity, and honesty are a must, as is a track record of maturity, sound judgment, and stability. Previous experience in management, retail sales, or food service is a plus but is not required.
  • Single and multi unit development is available. Franchised Rock ‘n’ Joe stores are usually between 1,800 and 2,200 square feet. Franchisees secure their inventory and equipment through approved third party distributors. Rock ‘n’ Joe works to select the assortment of products and equipment necessary to produce our signature products. We negotiate on behalf of the franchise community to secure competitive pricing. This helps insure that the consumer experience is the same regardless of the geographical location of our units and allows our franchisees to focus on delivering great service and fresh products.
  • The Rock ‘n’ Joe 25-Year Story In the early 90s, specialty coffees and specialty sandwiches were just beginning to become popular in the United States. Rock ‘n’ Joe Coffee had a great idea to capitalize on both those trends with a bistro that would specialize not only in the finest coffees, but also legendary sandwiches and truly delicious pastries. But the brand’s ingenuity didn’t stop there. Rock ‘n’ Joe’s founder had long been a fan of rock and roll music, and he’d been an avid collector of rock memorabilia. He was determined to combine his passion for rock music with his bistro business idea. In 1993, the dream became a reality when the first Rock ‘n’ Joe coffeehouse opened in a New Jersey suburb. Rock ‘n’ Joe was an instant hit. Customers flocked to the cozy lounge and investors clamored for a chance to own their own franchises. While adding a handful of locations in New Jersey, the brand perfected the food and drink recipes, developed efficient and friendly staff practices, and streamlined all of the business systems. In 2013, Rock ‘n’ Joe was acquired by Ablak Holdings. The Ablak Holdings team has over 30 years of experience in managing and franchising food businesses. The idea of a rock and roll coffee house lives on and, through partnership with ambitious new franchise owners, is ready to hit the national and international stage.
  • Financing Information:  SBA, Conventional, Cash
  • This business is a franchise
  • This business can be relocated
Business Synopsis

Asset Information (estimated fair market value)

Established in: 1993 Inventory:
Furniture, Fixtures & Equipment:
Real Estate:
    Total Assets Included in Sale: $130,000
* Adj. Cash Flow -  Recasting provides an economic view of the company and allows meaningful comparison with other investment opportunities.
Additional business details are available to Principals only. You will be required to document your ability to complete the proposed transaction.  Please use this link to request more INFORMATION which will be sent to the listing office.
DISCLAIMER: All information contained in this document has been provided by the subject company or its agent, and while believed to be correct has not been verified. Accordingly, we makes no representations or warranties as to the accuracy and truthfulness of such information. The recipient hereof acknowledges that we shall not be liable for any loss or injury suffered by said recipient in any way connected to the delivery by us of this document. At all times we are an agent for the seller and not for the buyer unless a specific agreement exists for us to act as the buyer's agent.


Contact:  Jeff Kalil
Phone:  (314) 833-9207
VR Business Brokers-ST. LOUIS, MO
10805 Sunset Office Drive
Suite 102
St. Louis, MO 63127
The above company and/or agent is a licensed real estate broker/and or a business broker.
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